Pressure-sensitive technology is the most versatile and flexible labeling method available. It allows you to combine various decorative and functional attributes into a system that can be cleanly and cost effectively applied. Because up-front pre-press costs for pressure-sensitive labels are relatively cost effective, there is greater flexibility to change bottle shapes and sizes. This gives customers more freedom to refresh and update their brands, which is paramount for consumer product companies to compete on the shelf.
Pressure-sensitive labels are called such simply because the adhesive sticks to a surface when you apply pressure on it. Pressure-sensitive label stock is comprised of three chief laminated components: the liner, the adhesive and the facestock. Of these, the facestock takes shape as the finished label, bringing the design and your brand to life. You can choose from various film, paper adhesive and liner combinations engineered to provide eye-catching shelf appeal and performance to elevate your brand’s image.
Benefits of Steinhauser pressure-sensitive technology:
- Wide range of substrates and aesthetics
- Wide range of adhesive performance
- Easier, cleaner, efficient and flexible
- Accurate positioning of labels
- Innovative, functional and versatile